Hero History
2003
Founded in 2003, Hero Certified Burgers paved the way as a not-so-average quick-service restaurant franchise chain.
What has defined the company from the beginning is its belief in using food that is raised sustainably. At Hero Certified Burgers, the company only sources naturally raised 100% Seasoned Angus Beef from cattle raised in a free-range environment, grain-fed (without the use of animal by-products), and free from additional hormones or antibiotics.
November, 2003
John F. Lettieri opened the first Hero Certified Burgers at Hazelton Lanes in the Yorkville district of Toronto, Ontario, on November 8th, with a citywide party celebrating the debut of the Signature Burger.
2010
A record-setting sales promotion turned into an $8,000 donation to Toronto’s SickKids Foundation.
Hero Certified Burgers partnered with the online group-buying site WagJag for a limited-time offer. The company sold its Signature Burger combo – burger, fries, and a fountain beverage – for $4.50, half the price.
The public response was enthusiastic, and when the 72-hour offer expired, 15,825 combos had been sold, with 50 cents from each donated to the SickKids Foundation.
2011
There is nothing particularly tough or edgy about the B.A.D. Ride – the name is an acronym for Bikers Against Despair, and the ride raises money for the Toronto Distress Centres.
Hero Certified Burgers was honoured to sponsor the 14th instalment, offering a free 6 oz. hamburger and drink to all drivers who completed an in-person pre-registration.
2012
Bonjour!
Hero Certified Burgers is excited to announce its newest location: Hero Certified Burgers MTL, Montreal, Quebec,2019 Bishop St., Montreal, Quebec H3G 2E8.
Hero on Wheels
Delivering Hero Certified Burgers to streets and offices across the City of Toronto, the truck is not a shortcut, but offers the full menu!
2013
Holy Cow!
A larger-than-life-sized, painted fibreglass cow stands in front of Hero Certified Burgers restaurants. Adopted from Mario’s Butcher Shop in Chicago, Illinois, the cow sculpture is now displayed for diners and community members to take photos.
April, 2013
Toronto City Council brings Hero Certified Burgers to Nathan Phillips Square!
Following almost three hours of debate, the late former Mayor Rob Ford urged the council to honour a tender process that saw Hero Certified Burgers win a five-year contract to operate a snack bar in the refurbished square.
2014
Hero Certified Burgers gave 300,000 people the chance to chomp down on the logo of the Toronto Maple Leafs. The combo was sold with a collectible cup featuring Leafs players like Phil Kessel and Joffrey Lupul, in partnership with Coca-Cola Zero and Maple Leafs Sports & Entertainment.
July, 2015
2015
2015
2015 - 2016
Hunger Heroes’ partnership with Heroes In Black
The organization and its volunteers fed close to 3,000 people through its Hunger Heroes initiative. What started as a one-time event has turned into a monthly event in which Hero Certified Burgers food items, clothing, and blankets are handed out to the homeless.
2018
15 years of Hero Certified Burgers!
Enjoying your favourite menu items has never been more convenient. This year, Hero Certified Burgers introduced the Hero App! With Hero Certified Burgers rewards, returning customers earn points on every order.
As a company, Hero Certified Burgers is known for its outstanding community involvement. Hero Certified Burgers supported the Mackenzie Health Foundation’s 4th annual Ride for Health on Sunday, June 3rd, 2018, at Copper Creek Golf Club.
2020
From all of us at Hero Certified Burgers.
As provinces made adjustments to their COVID-19 restrictions, the health and safety of our guests and restaurant team members remained our top priority. Hero Certified Burgers restaurants have varying levels of service and safety measures in effect that reflect the changes to provincial guidelines. Hero Certified Burgers is always taking extra precautions to keep everyone safe.
2023
Today, Hero Certified Burgers’ menu includes everything from Angus Beef Patties and Plant-Based options to Chicken and Seafood. Hero Certified Burgers also offers various poutine choices, Ontario-grown greenhouse tomatoes, and real cheese, while also using non-GMO food items, such as portobello mushrooms and pickles.
There are approximately 50 restaurants (and counting) in Canada. Hero Certified Burgers celebrated its 20th anniversary on November 8th.
Dec, 2023
Hero Certified Burgers Launches Interactive Website
Hero Certified Burgers proudly launched its brand-new interactive website, transforming the way customers connect with their favourite burger franchise. The new and improved platform introduced seamless navigation, interactive tools, and exclusive features, making it easier than ever to explore the menu, stay informed about the latest offerings and place orders. The launch marked a significant step forward in delivering a more engaging and user-friendly online experience.
April, 2024
Launch of Sustainable Utensils
Hero Certified Burgers is thrilled to announce its latest step toward sustainability with the introduction of bamboo utensils at its locations. Through this eco-friendly initiative, the company is reducing its environmental impact while responding to the growing demand for sustainable practices. By adopting sustainable packaging, Hero Certified Burgers demonstrates that eco-friendly takeout is possible, offering customers everything they need to enjoy their meals without contributing to unnecessary landfill waste.
July, 2024
Wake Up to Delicious!
Hero Certified Burgers introduced an all-day breakfast menu, featuring mouthwatering choices like the Frank’s Sriracha Fried Egg sandwich paired with Hero Premium Iced Coffee. Whether they’re craving breakfast at noon or during the afternoon, Hero’s new menu is available all day. With expanded hours, customers can enjoy these delicious breakfast options whenever hunger strikes!
Dec, 2024
Now Serving Lettieri Hot Coffee
Known for its rich and bold flavour, Lettieri Coffee has a way of making every moment feel a little more comforting. Whether customers are stopping by for a meal or just need the perfect pick-me-up, Hero Certified Burgers is proud to serve a coffee that feels as good as it tastes. Enjoy.
