With so many different versions of everything these days, we thought we’d simplify things for you with a glossary of terms. At Hero, we believe in natural and real food so here are some terms you need to know.

Naturally Raised

Similar to organic, natural meat is raised without the use of antibiotics, hormones or steroids. Raised the way nature intended, following the same guidelines as organic, the only difference is in what they eat. Naturally raised livestock graze on grass, along with being fed a grain based feed, free of animal by-products.

No Added Hormones

Animals were raised without added growth hormones.

No Antibiotic Use

No antibiotics were administered to the animal during its lifetime. If an animal becomes sick and needs antibiotics, it cannot be sold under this label.


Traceability mean that an animal is assigned an ID number at birth that allows it to be traced through its life, slaughter and sale. It tracks feed records and genetic history. This system ensures consumer safety and quality control.


While the word sustainable does not have a hard and fast definition, truly sustainable foods are raised by family farmers who promote the health of their animals, land and local communities.

Certified Humane

When something is Certified Humane, it is referring to the well-being of the animal and how it was raised. This means happy animals fom birth to finish, raised responsibly on real farms – no stalls, cages, concrete floors or factory cruelty.

Heritage Breeds

Heritage breeds are traditional livestock breeds that were raised by our forefathers. These are the breeds of a bygone era, before industrial agriculture became a mainstream practice. These breeds were carefully selected and bred over time to develop traits that made them well-adapted to the local environment.