From November 23rd - 26th, 2010 HERO Certified Burgers offered their Signature Burger Combo for 50% off through a rare online group discounting offer with Wagjag. Regularly selling for $9, they offered their Signature Burger plus fries and a fountain beverage for $4.50. The positive public response to the offer was unexpected. When the 72 hour offer expired, 15,825 combos were sold and .50 cents from every combo was donated to SickKids Foundation.

"It was our pleasure to present SickKids Foundation with a cheque for $8,000" said John Lettieri, Founder & President of HERO Certified Burgers. "As a company giving back to the community is an important part of our culture. We rarely engage in discount offers because we believe in offering quality products at affordable prices all year long. We were delighted to offer both our loyal long-term supporters of the HERO brand and new customers a chance to enjoy our Signature Combo for such great value, plus raise money for an amazing organization like SickKids Foundation. We're looking forward to doing more work with them in the future."