HERO Certified Burgers, the GTA's most popular spot for gourmet burgers, has signed on as the newest Food Sponsor for MultiSport Canada. HERO's 100% Angus Beef Burgers and Veggie Burgers will be served to event participants after ten of the scheduled race events during the 2011 season.

"Our partnership with MultiSport Canada represents our commitment to both the sport of triathlon, and the triathlete community" said John Lettieri, President & CEO, HERO Certified Burgers. "As a brand we're committed to bringing high quality and wholesome food to local families. It's a privilege to support an event that brings together both elite and aspiring athletes together in the spirit of good health and friendly competition. Partnering with MultiSport Canada is a natural fit and we look forward to a long-term relationship with both the company and event participants."

HERO President, John Lettieri is both an event sponsor and participant. Working in conjunction with a local training facility, John completed his first series of triathlons with MultiSport Canada in 2010.